How does your media product represent particular social groups?

My music magazine reperesents a group that is part of the large youth group called the "indiescensters". http://www.uktribes.com/?p=tribe&id=7 (see UK tribes)

The images have many similarities, firstly both subjects seem to be staring into nothing and are pulling very dull and boring poses, this shows they are not overly excited and is quite a 'cool' pose. Showing over excitement and being too invovled would connotate being uncool and too botherd. The colours are also quite dull, I didn't want a bright vibrant image but a dull and simple one to give a certain idea of my magazine, one more mature and artistic. The shot angle is similer and the shot distance is also quite similer. The lighting in both pictures is quite dull and dark. My picture's model is also wearing more stylish clothes and has a more modern hair style while the existing products model has boring and dull hair and clothes. Both subjects expressions are very similer, dull and a look of boredum, I like both images as they make the subject look rebbelious and 'cool' becasue they look like the don't give a monkey about anything. The fashion sense of my magazine's subject is much more indie looking and alot more modern stylish. Although my subject is looking away from the camera and the other is not I think both pictures give a very similer feel about my magazine. My magazine is for conventional indie kids, not challening any of their forms or conventions, it is for general indie music supporting kids.